Halogen

“African Wealth and African Style at a Glamorous Juncture” (NY Times)

Asia and Eastern Europe remain the most popular destinations for the expansion of fashion magazine brands, but Africa is working hard to claim a stake in the market. A growing percentage of affluent Africans are becoming top spenders at luxury stores around the world in London, Paris, Johannesburg and Dubai. Niche magazines are capitalizing on the trend, releasing publications that provide consumers with information on African labels, while clueing them in on international style.

“10 Branding Trends: Value is the New Black” (MarketingVOX) 

US economists predict a slight increase in consumer spending next year. Brandkeys analyzed consumer values, needs and expectation for the next 12-18 months and distilled it into 10 trends: consumers are still looking for a reason to buy, perceived value depends on brand reputation, brand differentiation contributes to brand value, brands need to back up words with actions, consumer expectations are growing, you can no longer play emotions for profit, front-end awareness is declining in significance, brands need the right kind of buzz, consumers talk with each other first (brands second), and consumer engagement is the only way to survive. 

“Chrysler Seeks Luxury Market, But Analysts See Tough Sell” (The Detroit News)

In November, Chrysler will present a business and product plan that seeks to position Chrysler as a luxury brand above other automakers like Lincoln and Cadillac. Analysts say it will be a challenge due to a sagging auto market, poor image of many Chrysler models, lack of new products and the company’s post-bankruptcy struggles. Ultimately, Chrysler lacks the time and money needed to put up a fight against established luxury brands in the US.