Mastering Content
The more value placed on quality content, the more “shareable” the material becomes, thus the more it sparks and becomes part of the conversation. This article takes an in depth look at a couple of brands, such as Kodak, that have done content marketing right: Brands That Have Mastered Content Marketing.
Tom Hoehn, Kodak’s director of interactive marketing and convergence media, emphasizes the importance of content in the company’s marketing efforts: “Content is at the core of everything that we do with interactive marketing. We use it in our blogs that have embedded videos, from YouTube, that are linked from tweets, Facebook wall posts, and featured in outbound email messages.”
Content should remain at the core of everything marketers do – the key is understanding how to produce consistent, quality content that eliminates the crash and burn.
